BEYONCÉ & JAY-Z ARE ABOUT TO REDEFINE TIFFANY & CO.

Tiffany & Co. has always been one of the biggest players within the jewelry sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and Jay-Z being the latest celebrities to join the list.

Beyoncé revealed the partnership in her latest cover story for Harper's Bazaar, where she wore her own label IVY PARK alongside a handful of different jewelry pieces from Tiffany & Co. The iconic couple is influential across multiple industries including music, fashion, and recently cannabis with Hova's label Monogram. Bey also revealed that she's been working on building a hemp and honey farm, after finding "healing properties" in CBD during the COVID-19 pandemic.

Now, the couple's first campaign has been revealed, and it features Bey and Jay-Z, as well as the first public apperance of the painting Equals Pi by artist Jean-Michel Basquiat. Dubbed "About Love," the new jewelry collection celebrates "the most iconic love story of all time," and marks the first time the two appear in a campaign together.

In the imagery, Beyoncé is wearing Tiffany's legendary 128.54 carat diamond, with Alexandre Arnault writing, "As a lifelong fan of the Carters, it was a dream come true to work with such creative forces and make magic with this campaign. My heart is filled with gratitude towards you, B and Jay."